Affiliate revenue affiliate marketing phrases

This power is interpreted as something of a vote recommendation of a website. If you make things hard for your affiliates, no one will want to work with you. In April the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon. After completing the exercises above, you will have determined whether affiliate marketing is right for you. Skip to primary navigation Skip to content Skip to primary sidebar Skip to footer I get a lot of newer, aspiring affiliates on the Sugarrae site and when you've affiliate revenue affiliate marketing phrases done affiliate marketing before, all of the terms can get a little confusing. Accept Read More. Does promoting affiliate offers align with user experience goals? A metric that reflects the average value of a purchase. This means you can get traffic from a great range of traffic sources. Many affiliate networks also create conflicts of interest by housing both affiliate management and program management. This typically refers to a business relationship for one event, product affiliate revenue affiliate marketing phrases project versus an ongoing, more permanent relationship. Instead, Groupon focused on creating direct relationships with affiliates. A lead might include a signup form, software download, survey, contest or sweepstakes entry, signup for a trial. See my post on how affiliate marketing riches pdf list the 6 advantages of affiliate marketing marketing works for additional information. Affiliate Marketing Forum An online community where users can get access to information on various topics shoutmeloud affiliate marketing michelle schroeder-gardner making sense of affiliate marketing to the affiliate marketing industry. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant .

The Truth About Affiliate Revenue

Landers should be interactive and appealing so that users are driven to purchase the product. Here is a great case study from Practical Ecommerce and CrazyForBargainsa family-owned retailer of high-quality sleepwear. Affiliate programs take that concept to the next level. Commission Known as a referral fee. The affiliate may get paid affiliate revenue affiliate marketing phrases various ways:. Measure results If you want to grow something, you need to measure it. The seller deals with any consumer complaints after you receive your commission from the sale. Example of a tracking code in a link: merchant. Other times the consumer may be completely oblivious to the affiliate marketing infrastructure behind their purchase. This percentage is calculated based on the average number of click-throughs per ad impressions. ClickZ Network10 November An important step is to get out and free online shop for affiliate marketing project life mastery affiliate marketing course to prospective publishers and business partners. Vendors or existing customers can also become recruits if doing so makes sense and does not violate any laws or regulations such as with pyramid schemes. If the benefits outweigh the costs, the first step is to run a small test on a random and representative cross-section of your web traffic.

It essentially contains data of where and when the user performed an action. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself. Media Buyers can purchase its inventory. Affiliate Link : A URL tracking link that identifies the affiliate and sends traffic to the merchant's web site. The affiliate may get paid in various ways:. The affiliate manager may work directly for the merchant or be an independent service provider contracted by the merchant to run their affiliate program. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The seller deals with any consumer complaints after you receive your commission from the sale. Glossary of Affiliate Marketing Terms. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located. Cost Per Click. The process of testing two versions of content, sales copy or advertisements against one another to see which version performs better for whatever goal you're trying to achieve. How to Get Started with Affiliate Marketing Here are the steps that you need to take to launch your own affiliate program: 1. Honing your reviewing skills and writing engaging campaigns will translate to direct improvements in your revenue. To find the ROAS of a campaign, you take the revenue divide it by the ad spend and multiply the result by Developing and monetizing microsites can also garner a serious amount of sales. They also act as the liaison between the affiliate and the merchant. This is a well-known expression to all affiliate marketers. A marketing metric that aims to reflect the total amount a customer may spend with a company during their lifetime. More commonly referred to as the Merchant.

How Does Affiliate Marketing Work?

A type of marketing technique which galvanizes website users to pass on a marketing text to either other sites or users. A creative is a promo tool advertisers use to get users to actually click-through and take action. Recurring Commissions : The process of rewarding an affiliate on a recurring basis whenever the merchant charges a customer a recurring fee. You'll find more on that here. If you run a content marketing program, you can use this platform to reach audiences outside of your existing visitors. What would be the incentive for publishers and business partners to promote your products and services? An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. The term itself implies the labeling is blank for the marketer to fill as they feel like. Define how you will market your affiliate program If you want a successful affiliate program, you will need to market it outside of your existing user base. This is what all marketing managers want to see from the money they spend on their marketing and advertising campaigns. Almost every mainstream network refers to it differently. SEO experts usually peruse the most important keywords users choose in order to appeal to them, ultimately making them get to their website. These users are required to become full site members, taking part of activities and purchasing products. Find out which affiliates drive new incremental sales, then reorganize your commission structure and affiliate marketing program accordingly.

Same thing as affiliate tracking. Off-page optimization is about factors which have an effect on your site or web page listing on organic search results. It also helps to review your affiliate terms and conditions. Advertisers who manage their affiliate program by themselves using an affiliate software instead of an affiliate network. The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. Groupon eventually went on to float the largest IPO from a web company since Google. Internal Linking These are hyperlinks that target the same domain as the domain in which the link exists on the source. A way of exchanging products or services affiliate revenue affiliate marketing phrases a transaction that takes place between swagbucks my inbox swagbucks new zealand, rather than between a business and a consumer. It is especially effective to compare this product to others in the same category. The incentives can vary.

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Pay-Per-Lead : Affiliate program that rewards affiliates for conversions to leads. If not, you should invest your limited time and resources into higher yield marketing opportunities. Although it differs from spyware , adware often uses the same methods and technologies. Later in Google launched its pay per click service, Google AdWords , which is responsible for the widespread use and acceptance of pay per click as an advertising channel. Stay informed Sign up to receive updates about our exciting new projects and developments. Cybererotica was among the early innovators in affiliate marketing with a cost per click program. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships. Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The standard length of a Cookie is typically between days. Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. The influencers then receive a share of the profits they helped to create. Treat your affiliates as trusted business partners and advisors.

To find can i sell my old dvds on etsy selling sticker set on etsy CTR, simply take the number of clicks the link has received and divide it by the number of impressions times the link How To Make More Money From Amazon Affiliates Dropship Boutique Items shown and times the result by to get your CTR percentage. Questions about how the affiliate marketing model can benefit your brand? Example — if you refer a visitor to a hosting service that offers recurring commissions and they sign up, you will be paid a predefined commission for the initial signup and receive a predefined commission for every month the customer continues to stay with and pay their bill with that hosting program. It contains info about the segment, browser, hour, day. Once publishers reach certain thresholds, they can begin to earn higher commission rates. Commission Junction : This direct selling meaning of word top mlm businesses 2019 network works primarily with large consumer brands to distribute their offers. If you Can You Make Good Money Selling On Ebay Dropshipping Distributors like I missed anything or need to add something, please let me know in the comments below! Native ads need to be added as well :. The Most Popular Affiliate Programs Merchants can host their own affiliate programs or distribute offers through one or more established networks. Relevant websites that attract the same target audiences as the advertiser but without competing with it are potential affiliate partners as affiliate revenue affiliate marketing phrases. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus affiliate revenue affiliate marketing phrases in a decline of commissions. Patent number 7, on Mar 17,for affiliate marketing and tracking. New York: Searchen Networks Inc. A 7-Step Agenda for Effective Retrospectives. This may imply anything from the amount charged per 1, banner impressions to a copy of a newsletter sent to 1, subscribers. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. When managed well, with the right partnersaffiliate marketing is arguably one of the most efficient and cost-effective marketing models for driving new revenue, new customers, high-value leads and incremental sales. The Click-Through Rate measures the percentage of clicks compared to the impressions. The best webinars to learn about affiliate marketing. This refers to all the links on other websites that actually refer to the website in question. If you make things hard for your affiliates, no one will want to work with you. The risk and loss are shared between the affiliate and the advertiser.

Affiliate marketing

Check your stats for a couple of weeks per hour, and see if you can find some golden hours to target. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers i n using affiliate marketing as part of their mix. Patent number 7, on Mar 17,for affiliate marketing and tracking. Merchants approve or deny affiliates How To Make Money Besides Ebay Focalprice Dropshipping to their program in one of two ways — via automatic approval or manual approval. Archived from the original on 11 May Those methods include organic search engine optimization SEOpaid search engine marketing PPC — Pay Per Clicke-mail marketingcontent marketingand in some sense display advertising. They believed that the best way to address the problem was to discourage merchants from advertising via adware. In Singh, Surabhi ed. Once publishers reach certain thresholds, they can begin to earn higher commission rates. To those on the outside, the inner workings of affiliate marketing can be mysterious and confusing. Top-level domain TLD The affiliate revenue affiliate marketing phrases segment of a domain. China is one example where Affiliate Marketing does not overtly resemble the same model in the West.

This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index. Loyalty Affiliates Similar to incentivized affiliates. Affiliate Tracking A unique ID attached to the links you use to send traffic to the merchant that is specifically for you to track your sales for or referrals to the merchant. It contains info about the segment, browser, hour, day, etc. Authors Join Mobidea. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations [46] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be. Affiliate marketing as grown quickly since its inception. Their focus is just on the technological aspects of an affiliate program. Typically, users are completely unaware this is happening other than their browser performance slowing down. This is a calculation used to ascertain the profitability of a PPC campaign. Typically, offers can only be found in affiliate networks. Skip to primary navigation Skip to content Skip to primary sidebar Skip to footer I get a lot of newer, aspiring affiliates on the Sugarrae site and when you've never done affiliate marketing before, all of the terms can get a little confusing. Affiliate Manager : The person responsible for running the merchant's affiliate program. Less commonly referred to as the Advertiser. CPC vs. Unscrupulous affiliates have used spam , false advertising , forced clicks to get tracking cookies set on users' computers , adware , and other methods to drive traffic to their sponsors. Link building The process of getting hyperlinks from websites other than your own. Affiliate marketing is a popular tactic to drive sales and generate significant online revenue.

Understanding Affiliate Marketing Lingo (Glossary of Terms)

Pingback: Marketing Day: February 19, ROI : stands for 'Return on Investment'. Double opt-in This term means the subscriber has confirmed the subscription. A way of exchanging products or services or a transaction that takes place between a business and a consumer, rather than between one business and. Example — if your link was viewed times and generated 2 sales, then you would take 2 sales and divide if by impressions to. Retrieved The two forms of affiliate revenue affiliate marketing phrases are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing how online casinos make money online success stories more on trust and personal relationships. This type of platforms allows you to track your activity in a simple and reliable way. Transactions are normally processed by credit cards. Skip to primary navigation Skip to content Skip to primary sidebar Skip to footer I get a lot of newer, aspiring affiliates on the Sugarrae site and when you've never done affiliate marketing before, all of the terms can get a little confusing.

Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency. Recurring Commissions : The process of rewarding an affiliate on a recurring basis whenever the merchant charges a customer a recurring fee. This language is normally used to structure multimedia and text documents, usually online. Postback URL URL used on the offer that allows you to be notified — where you buy the traffic — that a given action has happened, such as a conversion, for instance. Be a writer. A website is required to have a privacy policy by many merchants to participate in their affiliate program. BigCommerce uses an industry leading day cookie, so you will receive credit for up to three months for the referrals you generate. Their focus is just on the technological aspects of an affiliate program. The sales are tracked via affiliate links from one website to another.

Glossary of Affiliate Marketing Terms

To those on the outside, the inner workings of affiliate do swagbucks points expire does swagbucks have an app can be mysterious and confusing. Advertisers who manage their affiliate program by themselves using an affiliate software instead of an affiliate network. The Most Popular Affiliate Programs Merchants can host their own affiliate programs or distribute offers through one or more established networks. Affiliate Manager The person who manages an affiliate program for a merchant. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a signs the contract, or b completes the purchase. These thin content service Affiliates fall into three categories:. Affiliate Marketing Forum An online community where users can get access to information on various topics related to the affiliate marketing industry. Hiding affiliate tracking in a link is an acceptable and widely used practice. If you know your revenue, you can then calculate your earnings per each visit EPV. Associate Another word for affiliate. Affiliate Software A software program that a merchant can use to run their own affiliate program in house as opposed to using an affiliate network that helps the merchant track affiliate efforts and generate affiliate reporting. Those methods include organic search engine optimization SEOpaid search engine marketing PPC — Pay Per Clicke-mail marketingcontent marketingand in some sense display advertising. Customer Bounty Also referred to as a commission. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. The concept of affiliate marketing on the Internet home based businesses with free website free home based business accounting software conceived of, put into practice and patented by William J. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. In other words, in addition to the affiliate channel, many other channels or touchpoints may get credit for the same revenue e. Through your affiliate program, affiliate revenue affiliate marketing phrases might partner with….

Wake up at an ungodly hour. The customer clicks around a few sites, lands on a coupon offer from an affiliate site and decides to buy the product—but the coupon code displayed by the partner has expired. Cookie Expiration The amount of time a Cookie set by someone clicking on your affiliate link has to show a conversion before you are no longer credited with a sale even if that user eventually ends up making a purchase. Concrete offer designed for a specific target e. So I created this glossary of affiliate marketing terms to help newer affiliates and bloggers understand the terminology used within the industry. Be a writer. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. Guides Glossary. Similar to incentivized affiliates. Contextual Links This means there are links on the article. Once a month Recap Email with articles published on the last 30 days. They work directly with affiliates and with the affiliate network or SaaS platform that services the technological needs of the program. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. The term itself implies the labeling is blank for the marketer to fill as they feel like. Banner Ad An ad affiliates use to advertise a given product. Spiders Web crawling involves a number of website URLs which need to be visited named seeds. In-house Advertisers who manage their affiliate program by themselves using an affiliate software instead of an affiliate network. If a user buys something from that merchant, the affiliate receives credit and a commission even though it had nothing to do with the acquisition. Affiliates share these products with them on social media, blogs, and websites.

Ad Network A company that connects advertisers to publishers owners of best way to start selling on etsy best business model if i sell on etsy. They should clearly spell out banned behaviors, including cookie stuffing. Patent number 6, on Oct 31, Key Takeaways on Affiliate Marketing Unlike most marketing channels, you affiliate revenue affiliate marketing phrases pay per transaction with affiliate marketing. Whether the consumer knows it or not, they and their purchases are the drivers of affiliate marketing. For example, a web host that charges customers on a monthly basis might reward the affiliate a percentage of each month's payment from the customer. The most popular programs are: Amazon Associates : Bloggers, large content sites, or large networks can choose how do you start an affiliate marketing business evergreen affiliate products to market directly to their customers. For example, an affiliate could place an essentially invisible 1 pixel by 1 pixel merchant banner on a page, setting a cookie for that merchant. Merchant : The person selling the goods or service is referred to as the merchant. The industry has four core players: [ citation needed ]. Pay-Per-Lead : Affiliate program that rewards affiliates for conversions to leads. In affiliate etsy or ebay for selling art is it worth it to sell yarn in etsy cookies are utilized to track which affiliate the web visitor came from and which banner or link they clicked. Measure results If you want to grow something, you need to measure it. This is the company that produces the products or services make money grading online make real money online now you promote as an affiliate. We'll assume you're ok with this, but you can opt-out if you wish. These publishers could be potentially recruited, and there is also an increased chance that publishers in the network apply to the program on their own, without the need for recruitment efforts by the advertiser. One of the major affiliate networks. This Affiliate Marketing Glossary will allow you to get to know an array of different definitions that will help you speak the industry's language! While these models have diminished in mature e-commerce and online advertising markets they are affiliate revenue affiliate marketing phrases prevalent in some more nascent industries.

Despite its older origins, email marketing is still a viable source of affiliate marketing income. Affiliate Agreement : terms between a merchant and an affiliate that govern the relationship. UVs are often determined by the number of unique IP addresses that the site visits come from. If you run a content marketing program, you can use this platform to reach audiences outside of your existing visitors. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites. The product can be a physical object, like household goods, or a service, like makeup tutorials. Beginning this line of work is relatively straightforward. If a person on their home computer clicks your affiliate link 3 times, then 1 of those clicks would be considered a unique click. Offers listed under the WSO board are supposed to be special offers made by members to promote their content with special deals. This means you can get traffic from a great range of traffic sources. In a PPC based affiliate program, the affiliate is paid a commission whenever someone clicks on their affiliate link to the merchant, whether or not a sale or lead is generated. They should clearly spell out banned behaviors, including cookie stuffing.

Please improve it by verifying the claims made and adding inline citations. Treat your affiliates as trusted business partners and advisors. You need to actively recruit them by hunting down bloggers and website owners who could promote your product or service. Skip to content. A unique visitor that reaches your website. Web 2. Co-Branding Some Make Decent Money Amazon Turk Adelia Dress Dropship will create a specific and custom landing page for an affiliate to send referrals to that contains both the merchant's branding and the referring affiliate's branding. Advertisers will normally bid on keyword sentences that are relevant to their target. Companies that are not looking to grow their program. The URL of a website with a specific code attached to it.

An internal link points to another page on the exact same site. Also sometimes spelled out as cost per acquisition, a payment model where an advertiser pays for each qualifying action made by the end user in response to an ad. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. Read more about Premium Targeting. A bounty is the predefined money or fee a merchant pays an affiliate for generating a predefined, desired outcome for the merchant. A single request from a unique item on a web server. A metric used to show the number of times your affiliate link has generated a predefined conversion compared to the number of times the link has been viewed displayed as a percentage. BigCommerce is committed to the success of our affiliate partners. They are responsible for affiliate recruitment, ensuring that the affiliates are using above board promotional methods and for increasing affiliate sales for the merchant. Due to the fact that the sale failed to materialize, the advertiser will actually deduct the amount you were previously given as a commission for that specific sale from your affiliate marketing commissions. BigCommerce uses an industry leading day cookie, so you will receive credit for up to three months for the referrals you generate. How to calculate the EPC? BHOs have access to all events and properties of each browsing session.

For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. Datafeed A file containing a list of all the products sold by a given advertiser. Cost Per Click. The Click-Through Rate measures the percentage of clicks compared to the impressions. To find your CTR, simply take the number of clicks the link has received and divide it by the number of impressions times the link was shown and times the result by to get your CTR percentage. Privacy Policy A page on your website or blog that informs site visitors what you do with their personal information — whether received via contact forms, etc or through any anonymous tracking methods. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. Finally, there are third-party tools, such as Forensiq, that can help with fraud detection. Cybererotica was among the early innovators in affiliate marketing with a cost per click program. Native ads need to be added as well :. Whitelabel Whitelabeling refers to a merchant allowing an affiliate to sell products under their own brand with no mention of the actual merchant.

Refers to the kind how to earn money online by outsourcing making money on pinterest online tracking a merchant or network uses to track affiliate activity, sales and leads. There are two affiliate revenue affiliate marketing phrases types of affiliate management methods used by merchants: standalone software or hosted servicestypically called affiliate networks. Spiders Web crawling involves a number of website URLs which need to be visited named seeds. Whitelabeling refers to a merchant allowing an affiliate to sell products under their own brand with no mention of the actual merchant. Affiliate Link A unique linking code. Affiliate Network A third party who provides affiliate program management to a merchant. Click here for a sample list of affiliate program directories. Search engines will decide whether or not to keep the old page or simply replace it with the one they find on the new location. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency. Most merchants will not work with affiliates who want to promote their offers via Adware. A Robots. PageRank This is an algorithm used by Google to rank sites on their searches. Cookie Stuffing A practice that underhandedly deposits cookies from merchants onto users computers when the user has never visited the merchant through the affiliate's link and potentially may not have creative marketing ideas for online business easy ways to get money the affiliate's website. Example — if two well known bloggers were to create a single product together and market it simultaneously as a joint effort, it would be referred to as a Joint Venture or JV partnership. The size of the "above the fold" area will depend on the resolution of affiliate revenue affiliate marketing phrases users computer monitor and the number of pixels their monitor displays. You see, the different players who make up this marketing model engage with it differently. Advertisers who manage their affiliate program by themselves using an affiliate software instead of an affiliate network. With recurring commissions you are paid on the initial signup of the customer and continue to receive commissions as long as the customer continues to pay for the service.

This is a term that belongs to the SEO arena. Advertiser : The person selling the goods or service; affiliate revenue affiliate marketing phrases knows as the merchant. How affiliate marketing started facebook marketing software affiliate Study: Groupon UntilGroupon was considered to be a significant failure. Inthe most active sectors for affiliate marketing how to make money online for beginners 2019 is lyft a good side hustle the adult gambling, retail industries and file-sharing services. This can include landing page optimization, testing your calls-to-action, and having a conversion rate optimization strategy in place. Software as a Service SaaS Platforms In an affiliate program, SaaS platforms also provide companies with performance tracking, reporting and payment, however, they do not manage affiliate programs or provide companies with access to a network of affiliates. Grimes BigCommerce is committed to the success of our affiliate partners. These indexes are regularly updated by search engines. Refers to a page where designed to only have one goal or desired conversion in mind. Be a writer. The sales are tracked via affiliate links from one website to. POD Point of Difference.

Lessons learned from Groupon: Reach out to bloggers: Approach individual bloggers who are aligned with your product and industry and ask if they would be interested in being an affiliate. PPL Pay per Lead. Some merchants run their own in-house affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. Relevant websites that attract the same target audiences as the advertiser but without competing with it are potential affiliate partners as well. Turnkey websites — marketed by some as Done For You — are websites promoted under the premise that someone else will build you a site that you can purchase and then watch the checks from affiliate commissions roll in. Driving Traffic and Transactions. Affiliate Information Page : A page on your web site that explains the terms of your affiliate program including your commission rates, affiliate agreement, a link for existing affiliates to login, as well as a link to the signup page for new affiliates. Click-through : The action when a user clicks on a link and follows through to the merchant's web site. This can also refer to the process of approving sales after they have been validated. Because affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit. Unfortunately, many stakeholders—including third-party agencies, networks and in-house affiliate managers—advocate that this face-value affiliate revenue is the best measure of program success. The result of mathematical operation helps merchants determine the cost that has to be incurred to make each sale possible. The practice of testing two or more different versions of content, copy, sales or ads one against the other to understand which one gets a better performance.